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Sirapattra Ruangsri · Study
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Sirapattra Ruangsri
1 works
· latest 2021
· 1 institutions
cluster: provisional
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An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps
2021 · 72 citations
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An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps
Behaviour and Information Technology
·
2021
·
4 authors
72
citations