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Marisa Maio Mackay · Study

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Marisa Maio Mackay

4 works· latest 2009· 1 institutionscluster: provisional

h-index4

i104

Citations433

Works here4

01

09

Most cited in this library

Assessing the performance of brand loyalty measures2001 · 224 citations
Evaluation of brand equity measures: further empirical results2001 · 125 citations
Application of brand equity measures in service markets2001 · 65 citations
Mobile Data Service usage and preference: an investigation of Australian consumers2009 · 19 citations

Works

4 shown

Mobile Data Service usage and preference: an investigation of Australian consumers

International Journal of Mobile Communications·2009·4 authors

19citations

Assessing the performance of brand loyalty measures

Journal of Services Marketing·2001·2 authors

224citations

Application of brand equity measures in service markets

Journal of Services Marketing·2001·1 author

65citations

Evaluation of brand equity measures: further empirical results

Journal of Product & Brand Management·2001·1 author

125citations