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Mary Lou Roberts · Study

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Mary Lou Roberts

7 works· latest 2007· 2 institutionscluster: provisional

h-index7

i107

Citations507

Works here7

84

89

92

97

05

07

Most cited in this library

Direct Marketing Management1989 · 150 citations
Internet Marketing: Integrating Online and Offline Strategies2007 · 132 citations
Technology vs. consumer behavior: The battle for the financial services customer1997 · 95 citations
Strategy, technology and organisational alignment: Key components of CRM success2005 · 71 citations
Expanding the role of the direct marketing database1997 · 28 citations

Works

7 shown

Internet Marketing: Integrating Online and Offline Strategies

Andalas University Repository (Andalas University)·2007·1 author

132citations

Strategy, technology and organisational alignment: Key components of CRM success

Journal of Database Marketing & Customer Strategy Management·2005·3 authors·Open access

71citations

Technology vs. consumer behavior: The battle for the financial services customer

Journal of Direct Marketing·1997·2 authors

95citations

Expanding the role of the direct marketing database

Journal of Direct Marketing·1997·1 author

28citations

Expanding the role of the direct marketing database

Journal of Direct Marketing·1992·1 author

15citations

Direct Marketing Management

·1989·2 authors

150citations

TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION

Journal of Consumer Marketing·1984·2 authors

16citations