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Steven P. Gaskin · Study

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Steven P. Gaskin

6 works· latest 2010· 1 institutionscluster: provisional

h-index5

i105

Citations786

Works here6

84

86

09

10

Most cited in this library

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications1986 · 569 citations
Application of the “Defender” Consumer Model1984 · 93 citations
NON-COMPENSATORY (AND COMPENSATORY) MODELS OF CONSIDERATION-SET DECISIONS2009 · 60 citations
Quality Function Deployment ( QFD )2010 · 46 citations
V oice of the C ustomer2010 · 18 citations

Works

6 shown

Quality Function Deployment ( QFD )

Wiley International Encyclopedia of Marketing·2010·3 authors·other

46citations

V oice of the C ustomer

Wiley International Encyclopedia of Marketing·2010·3 authors·other

18citations

NON-COMPENSATORY (AND COMPENSATORY) MODELS OF CONSIDERATION-SET DECISIONS

·2009·2 authors

60citations

Unstructured Direct Elicitation of Non-Compensatory and Compensatory Decision Rules

·2009·6 authors

0citations

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Management Science·1986·4 authors·Open access

569citations

Application of the “Defender” Consumer Model

Marketing Science·1984·1 author·Open access

93citations