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Pamela M. Feetham · Study

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Pamela M. Feetham

4 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-8628-9973

h-index4

i104

Citations76

Works here4

18

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23

Most cited in this library

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend2018 · 36 citations
If you think about it more, do you want it more? The case of fairtrade2019 · 17 citations
Remembering less, or needing less? Age-related differences in the purchase funnel2023 · 12 citations
Empirical generalisations in customer mindset metrics2021 · 11 citations

Works

4 shown

Remembering less, or needing less? Age-related differences in the purchase funnel

Marketing Letters·2023·4 authors·Open access

12citations

Empirical generalisations in customer mindset metrics

Journal of Consumer Behaviour·2021·4 authors

11citations

If you think about it more, do you want it more? The case of fairtrade

European Journal of Marketing·2019·3 authors

17citations

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Australasian Marketing Journal (AMJ)·2018·3 authors

36citations