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Stella Yiyan Li · Study

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Stella Yiyan Li

6 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0001-5527-113X

h-index6

i106

Citations1,034

Works here6

06

07

09

23

Most cited in this library

The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes2007 · 408 citations
Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity2009 · 394 citations
Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising2007 · 133 citations
Images of the Contemporary Woman in Advertising in China2006 · 44 citations
Conflict resolution in Chinese family purchase decisions2007 · 34 citations

Works

6 shown

Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing

Journal of the Academy of Marketing Science·2023·3 authors·Open access

21citations

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Journal of Business Research·2009·2 authors

394citations

The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

Journal of Advertising Research·2007·2 authors

408citations

Conflict resolution in Chinese family purchase decisions

International Journal of Conflict Management·2007·2 authors

34citations

Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising

Journal of International Business Studies·2007·3 authors

133citations

Images of the Contemporary Woman in Advertising in China

Journal of International Consumer Marketing·2006·2 authors

44citations