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Jiyoung Hwang · Study

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Jiyoung Hwang

12 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0003-1270-1333

h-index12

i1012

Citations1,484

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Most cited in this library

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty2019 · 363 citations
The role of emotional aspects in younger consumer‐brand relationships2012 · 291 citations
Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services2017 · 288 citations
Freedom from ownership: An exploration of access-based consumption2016 · 228 citations
The role of prosocial and proactive personality in customer citizenship behaviors2019 · 64 citations

Works

12 shown

The effects of packaging design of private brands on consumers' responses

Psychology and Marketing·2021·2 authors·Open access

28citations

Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness

International Marketing Review·2020·2 authors

55citations

The role of prosocial and proactive personality in customer citizenship behaviors

Journal of Consumer Marketing·2019·2 authors

64citations

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of Business Research·2019·2 authors

363citations

Managing the innovation legitimacy of the sharing economy

International Journal of Quality Innovation·2019·1 author·Open access

35citations

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Journal of Consumer Marketing·2017·2 authors

288citations

Further exploration of subjective knowledge in the wine sector

International Journal of Wine Business Research·2016·3 authors

22citations

Freedom from ownership: An exploration of access-based consumption

Journal of Business Research·2016·3 authors·Open access

228citations

Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses

Journal of Services Marketing·2015·2 authors

59citations

Intelligent sensor-based services success: the role of consumer characteristics and information

European Journal of Marketing·2014·2 authors

30citations

Culture matters

Asia Pacific Journal of Marketing and Logistics·2013·3 authors

21citations

The role of emotional aspects in younger consumer‐brand relationships

Journal of Product & Brand Management·2012·2 authors

291citations