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Thomas S. Gruca · Study

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Thomas S. Gruca

31 works· latest 2021· 3 institutionscluster: provisionalORCID 0000-0001-5699-2350

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Citations2,757

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Most cited in this library

Customer Satisfaction, Cash Flow, and Shareholder Value2005 · 749 citations
Industrial Pricing: Theory and Managerial Practice1999 · 295 citations
Cost Stickiness and Core Competency: A Note*2008 · 287 citations
Corporate Giving Behavior and Decision-Maker Social Consciousness1999 · 216 citations
Reducing Adverse Selection through Customer Relationship Management2005 · 178 citations

Works

31 shown

Contagious endowment effects across transactions

European Journal of Marketing·2021·4 authors

5citations

A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets

Journal of Business Research·2016·3 authors·review

14citations

Contagious Endowment Effect

ACR North American Advances·2016·4 authors

0citations

The power of priors: How confirmation bias impacts market prices

The Journal of Prediction Markets·2015·2 authors·Open access

41citations

The effects of sensitization and habituation in durable goods markets

European Journal of Operational Research·2011·3 authors·Open access

13citations

Excess Loyalty in CPG Markets: A Comprehensive Examination

·2010·3 authors

20citations

Cost Stickiness and Core Competency: A Note*

Contemporary Accounting Research·2008·2 authors·Open access

287citations

Understanding Competitive and Contagion Effects of Layoff Announcements

Corporate Reputation Review·2008·2 authors

70citations

Reducing Adverse Selection through Customer Relationship Management

Journal of Marketing·2005·1 author

178citations

Customer Satisfaction, Cash Flow, and Shareholder Value

Journal of Marketing·2005·2 authors

749citations

The influence of pre- and post-purchase service on prices in the online book market

Journal of Interactive Marketing·2004·2 authors

46citations

Internet Pricing, Price Satisfaction, and Customer Satisfaction

International Journal of Electronic Commerce·2003·3 authors

122citations

Dueling or the battle royale? The impact of task complexity on the evaluation of entry threat

Psychology and Marketing·2003·2 authors

28citations

Optimal new product positioning: A genetic algorithm approach

European Journal of Operational Research·2003·2 authors

49citations

The Effect of Electronic Markets on Forecasts of New Product Success

Information Systems Frontiers·2003·3 authors

43citations

Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market

Journal of the Academy of Marketing Science·2002·3 authors

13citations

The Technical Efficiency of Hospitals under a Single Payer System: The Case of Ontario Community Hospitals

Health Care Management Science·2001·2 authors

44citations

Marketing mix response to entry in segmented markets

International Journal of Research in Marketing·2001·3 authors

25citations

The IEM Movie Box Office Market: Integrating Marketing and Finance Using Electronic Markets

Journal of Marketing Education·2000·1 author

38citations

Industrial Pricing: Theory and Managerial Practice

Marketing Science·1999·2 authors

295citations

Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”

Marketing Science·1999·2 authors

16citations

Corporate Giving Behavior and Decision-Maker Social Consciousness

Journal of Business Ethics·1999·3 authors·Open access

216citations

Using neural networks to identify competitive market structures from aggregate market response data

Omega·1998·2 authors

22citations

Convergence across alternative methods for forming strategic groups

Strategic Management Journal·1997·2 authors

126citations

Exploiting synergy for competitive advantage

Long Range Planning·1997·2 authors

31citations

A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences

Journal of Marketing·1995·2 authors

88citations

An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model

Marketing Science·1992·3 authors

72citations

Equilibrium Characteristics of Multinomial Logit Market Share Models

Journal of Marketing Research·1991·2 authors

48citations

How Regular Is Regularity? An Empirical Test of the Regularity Assumption

ACR North American Advances·1990·1 author

1citations

Determinants of Choice Set Size: an Alternative Method For Measuring Evoked Sets

ACR North American Advances·1989·1 author

19citations

Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy

European Journal of Operational Research·1988·3 authors·Open access

38citations