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Hong-Jian Qu · Study

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Hong-Jian Qu

1 works· latest 2022· 1 institutionscluster: provisional

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i101

Citations51

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22

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The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention2022 · 51 citations

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The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention

Sustainability·2022·3 authors·Open access

51citations