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June Marchand · Study

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June Marchand

3 works· latest 2010· 2 institutionscluster: provisional

h-index3

i102

Citations59

Works here3

98

02

10

Most cited in this library

AIDS prevention advertising: different message strategies for different communication objectives2002 · 40 citations
Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers1998 · 12 citations
Attitude toward the Ad: Its Influence in a Social Marketing Context2010 · 7 citations

Works

3 shown

Attitude toward the Ad: Its Influence in a Social Marketing Context

Social Marketing Quarterly·2010·1 author

7citations

AIDS prevention advertising: different message strategies for different communication objectives

International Journal of Nonprofit and Voluntary Sector Marketing·2002·2 authors

40citations

Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers

Journal of Advertising Research·1998·1 author

12citations