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Constantinos N. Leonidou · Study

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Constantinos N. Leonidou

24 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-1831-9733

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Citations5,728

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Most cited in this library

When consumers doubt, Watch out! The role of CSR skepticism2013 · 896 citations
Gray Shades of Green: Causes and Consequences of Green Skepticism2015 · 588 citations
“Greening” the marketing mix: do firms do it and does it pay off?2012 · 580 citations
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance2012 · 455 citations
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour2010 · 430 citations

Works

24 shown

Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

Journal of Business Research·2021·4 authors·Open access

192citations

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

Journal of International Marketing·2019·2 authors

61citations

Ethics, Sustainability, and Culture: A Review and Directions for Research

Springer eBooks·2017·3 authors·chapter

10citations

Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?

Journal of Business Research·2017·6 authors·Open access

136citations

Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Journal of the Academy of Marketing Science·2016·3 authors·Open access

200citations

Gray Shades of Green: Causes and Consequences of Green Skepticism

Journal of Business Ethics·2015·2 authors

588citations

Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

Tourism Management·2015·4 authors·Open access

160citations

Sustainable Export Marketing Strategy Fit and Performance

Journal of International Marketing·2014·4 authors·Open access

153citations

Interpersonal Factors as Drivers of Quality and Performance in Western–Hong Kong Interorganizational Business Relationships

Journal of International Marketing·2014·4 authors

134citations

Assessing the greenness of environmental advertising claims made by multinational industrial firms

Industrial Marketing Management·2014·4 authors

50citations

Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis

Journal of Business Research·2014·3 authors

315citations

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

European Journal of Marketing·2013·3 authors

77citations

When consumers doubt, Watch out! The role of CSR skepticism

Journal of Business Research·2013·2 authors

896citations

“Greening” the marketing mix: do firms do it and does it pay off?

Journal of the Academy of Marketing Science·2012·3 authors

580citations

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Tourism Management·2012·4 authors·Open access

455citations

Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

International Business Review·2012·4 authors

48citations

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Journal of Business Ethics·2012·4 authors

138citations

Evaluating the green advertising practices of international firms: a trend analysis

International Marketing Review·2011·4 authors

288citations

Research into environmental marketing/management: a bibliographic analysis

European Journal of Marketing·2011·2 authors

344citations

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Journal of Marketing Management·2010·3 authors·Open access

430citations

Drivers and outcomes of importer adaptation in international buyer–seller relationships

Journal of World Business·2010·4 authors

87citations

Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter–Hong Kong Importer Relationships

Journal of International Marketing·2010·4 authors

112citations

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences

Journal of Promotion Management·2009·2 authors

75citations

Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Industrial Marketing Management·2007·3 authors

199citations