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Janet P.Y. Lam · Study
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Janet P.Y. Lam
1 works
· latest 2002
cluster: provisional
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Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies
2002 · 94 citations
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Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies
Journal of International Marketing
·
2002
·
3 authors
94
citations