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Soad Abdullah Almeshal · Study

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Soad Abdullah Almeshal

5 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-7242-7271

h-index5

i103

Citations190

Works here5

13

15

16

17

23

Most cited in this library

The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship2016 · 139 citations
An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia2015 · 18 citations
Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female2013 · 16 citations
Determinants of Purchase Intention in Saudi Arabia: A Moderating Role of Gender2017 · 9 citations
Peer and Parent Influence on Consumer Behavior Buying Decision Making: An Empirical Study among Saudi Female Consumers2023 · 8 citations

Works

5 shown

Peer and Parent Influence on Consumer Behavior Buying Decision Making: An Empirical Study among Saudi Female Consumers

British Journal of Management and Marketing Studies·2023·2 authors·Open access

8citations

Determinants of Purchase Intention in Saudi Arabia: A Moderating Role of Gender

British Journal of Economics Management & Trade·2017·2 authors·Open access

9citations

The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship

International Journal of Bank Marketing·2016·3 authors

139citations

An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia

Journal of Financial Services Marketing·2015·3 authors

18citations

Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female

International Journal of Marketing Studies·2013·2 authors·Open access

16citations