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Ignatius Fosu · Study

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Ignatius Fosu

3 works· latest 2009· 2 institutionscluster: provisional

h-index3

i103

Citations166

Works here3

05

08

09

Most cited in this library

Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children2009 · 71 citations
Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials2008 · 66 citations
Women's Responses to Sex in Advertising2005 · 29 citations

Works

3 shown

Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Journal of Advertising·2009·4 authors

71citations

Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials

Journal of Broadcasting & Electronic Media·2008·5 authors

66citations

Women's Responses to Sex in Advertising

Journal of Promotion Management·2005·1 author

29citations