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Peggy J. Liu · Study
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Author
Peggy J. Liu
18 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-7049-4929
Works
18 shown
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
Journal of Marketing Research
·
2025
·
3 authors
·
Open access
1
citations
The Visual Complexity = Higher Production Cost Lay Belief
Journal of Consumer Research
·
2024
·
3 authors
36
citations
Consumption sacrifice
Journal of Consumer Psychology
·
2024
·
3 authors
·
Open access
16
citations
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products
Journal of Marketing Research
·
2022
·
3 authors
·
Open access
46
citations
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption
Journal of Marketing Research
·
2020
·
2 authors
47
citations
The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ
Personality and Social Psychology Bulletin
·
2020
·
2 authors
28
citations
Mindful Matching: Ordinal Versus Nominal Attributes
Journal of Marketing Research
·
2019
·
3 authors
·
Open access
34
citations
The Aggregated Extremes Effect: Not All Routes to “Balanced” Bundles are Equally Appealing
Journal of Consumer Psychology
·
2019
·
3 authors
5
citations
A Framework for Understanding Consumer Choices for Others
Journal of Consumer Research
·
2019
·
3 authors
142
citations
Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices
Journal of Consumer Psychology
·
2019
·
5 authors
·
Open access
17
citations
Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense
Journal of Consumer Research
·
2018
·
4 authors
34
citations
Behavioral economics and diabetic eye exams
Preventive Medicine
·
2018
·
4 authors
·
review
25
citations
Are My Dog’S Treats Making Me Fat? the Effects of Choices Made For Others on Subsequent Choices For the Self
ACR North American Advances
·
2017
·
4 authors
2
citations
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Journal of Marketing
·
2015
·
3 authors
35
citations
Vice-Virtue Bundles
Management Science
·
2015
·
5 authors
97
citations
Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles
SSRN Electronic Journal
·
2015
·
3 authors
·
preprint
·
Open access
1
citations
Featured Article Using Behavioral Economics to Design More Effective Food Policies to Address Obesity
·
2014
·
6 authors
0
citations
Using Behavioral Economics to Design More Effective Food Policies to Address Obesity
Applied Economic Perspectives and Policy
·
2013
·
5 authors
164
citations