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Rafael Luís Wagner · Study

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Rafael Luís Wagner

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-7556-7069

h-index3

i102

Citations33

Works here3

19

22

Most cited in this library

Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms2022 · 13 citations
Name-your-own-price as participative pricing strategy: a review of the literature from 2001–20172019 · 12 citations
Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism2019 · 8 citations

Works

3 shown

Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms

Journal of Consumer Behaviour·2022·5 authors·Open access

13citations

Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017

Journal of Strategic Marketing·2019·2 authors

12citations

Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism

Journal of Revenue and Pricing Management·2019·1 author

8citations