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John A. Martilla · Study

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John A. Martilla

4 works· latest 1977· 2 institutionscluster: provisional

h-index4

i104

Citations4,658

Works here4

66

71

75

77

Most cited in this library

Importance-Performance Analysis1977 · 4,463 citations
Word-of-Mouth Communication in the Industrial Adoption Process1971 · 152 citations
Four Subtle Sins in Marketing Research1975 · 33 citations
The Perceived Effects of Piggyback Television Commercials1966 · 10 citations

Works

4 shown

Importance-Performance Analysis

Journal of Marketing·1977·2 authors

4,463citations

Four Subtle Sins in Marketing Research

Journal of Marketing·1975·2 authors

33citations

Word-of-Mouth Communication in the Industrial Adoption Process

Journal of Marketing Research·1971·1 author

152citations

The Perceived Effects of Piggyback Television Commercials

Journal of Marketing Research·1966·1 author

10citations