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Raphael Damm · Study

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Raphael Damm

2 works· latest 2013· 2 institutionscluster: provisional

h-index2

i102

Citations32

Works here2

11

13

Most cited in this library

A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management2011 · 19 citations
A review and a conceptual framework of the key value drivers of mass customisation2013 · 13 citations

Works

2 shown

A review and a conceptual framework of the key value drivers of mass customisation

International Journal of Technology Marketing·2013·3 authors·Open access

13citations

A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management

Intangible Capital·2011·2 authors·Open access

19citations