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Drue K. Schuler · Study

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Drue K. Schuler

6 works· latest 2002· 3 institutionscluster: provisional

h-index6

i105

Citations596

Works here6

94

95

96

98

02

Most cited in this library

The matchup effect of spokesperson and product congruency: A schema theory interpretation1994 · 390 citations
A Framework for Examining the Legal Status of Vulnerable Consumers1995 · 67 citations
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives2002 · 66 citations
Employees as customers: The role of social controls and employee socialization in developing patronage1996 · 36 citations
Redefining a certified public accounting firm1998 · 30 citations

Works

6 shown

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Journal of Product & Brand Management·2002·3 authors

66citations

An Internet opportunity for museums: ‘.museum’

International Journal of Nonprofit and Voluntary Sector Marketing·2002·2 authors

7citations

Redefining a certified public accounting firm

Accounting Organizations and Society·1998·2 authors

30citations

Employees as customers: The role of social controls and employee socialization in developing patronage

Journal of Business Research·1996·3 authors

36citations

A Framework for Examining the Legal Status of Vulnerable Consumers

Journal of Public Policy & Marketing·1995·3 authors

67citations

The matchup effect of spokesperson and product congruency: A schema theory interpretation

Psychology and Marketing·1994·1 author

390citations