Zeph M. C. van Berlo

Most cited in this library

• Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence2020 · 151 citations
• Brands in virtual reality games: Affective processes within computer-mediated consumer experiences2020 · 89 citations
• The Gamification of Branded Content: A Meta-Analysis of Advergame Effects2021 · 86 citations
• Twenty years of research on gamified advertising: a systematic overview of theories and variables2022 · 37 citations
• Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames2020 · 33 citations