SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Kai Lügger · Study

Home/Author

Kai Lügger

2 works· latest 2011· 1 institutionscluster: provisional

h-index2

i102

Citations229

Works here2

11

Most cited in this library

The structure and evolution of business-to-business marketing: A citation and co-citation analysis2011 · 140 citations
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets2011 · 89 citations

Works

2 shown

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

Industrial Marketing Management·2011·3 authors

89citations

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Industrial Marketing Management·2011·2 authors

140citations