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Jeandri Robertson · Study
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Author
Jeandri Robertson
17 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-3486-8292
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Most cited in this library
Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems
2021 · 218 citations
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
2022 · 97 citations
Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19
2022 · 79 citations
How to Grow the Sharing Economy? Create Prosumers!
2020 · 61 citations
Entrepreneurial ecosystems and the public sector: A bibliographic analysis
2020 · 58 citations
Works
17 shown
Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass
Journal of Business Research
·
2025
·
4 authors
·
Open access
40
citations
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM
Marketing Education Review
·
2024
·
4 authors
·
Open access
13
citations
Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing
Journal of Wine Research
·
2024
·
4 authors
8
citations
Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19
International Journal of Retail & Distribution Management
·
2022
·
5 authors
·
Open access
79
citations
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
Journal of Business Research
·
2022
·
4 authors
·
Open access
97
citations
I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques
International Journal of Wine Business Research
·
2021
·
3 authors
11
citations
Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems
International Business Review
·
2021
·
3 authors
·
Open access
218
citations
GrowBox: the reality of growth challenges for a social entrepreneur in Cape Town
Emerald Emerging Markets Case Studies
·
2021
·
4 authors
11
citations
Examining the boundaries of entrepreneurial marketing: a bibliographic analysis
Journal of Research in Marketing and Entrepreneurship
·
2020
·
2 authors
16
citations
How to Grow the Sharing Economy? Create Prosumers!
Australasian Marketing Journal (AMJ)
·
2020
·
6 authors
·
Open access
61
citations
Functional top management teams and marketing organization: exploring strategic decision-making
Journal of Strategic Marketing
·
2020
·
3 authors
·
Open access
22
citations
Entrepreneurial ecosystems and the public sector: A bibliographic analysis
Socio-Economic Planning Sciences
·
2020
·
3 authors
·
Open access
58
citations
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
Journal of Business-to-Business Marketing
·
2019
·
4 authors
·
Open access
39
citations
Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework
Knowledge Management Research & Practice
·
2019
·
3 authors
·
Open access
45
citations
A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2019
·
2 authors
·
other
0
citations
The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2019
·
3 authors
·
other
0
citations
The influence of product knowledge on the relative importance of extrinsic product attributes of wine
Journal of Wine Research
·
2018
·
3 authors
·
Open access
54
citations