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Maggie Wenjing Liu · Study

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Maggie Wenjing Liu

13 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-6298-4864

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Citations470

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Most cited in this library

The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery2020 · 182 citations
Consumer delight and outrage: scale development and validation2015 · 54 citations
The effects of uppercase and lowercase wordmarks on brand perceptions2017 · 46 citations
A study about return policies in the presence of consumer social learning2022 · 44 citations
Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions2022 · 41 citations

Works

13 shown

A study about return policies in the presence of consumer social learning

Production and Operations Management·2022·8 authors

44citations

Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions

INFORMS journal on computing·2022·5 authors

41citations

Feeling lucky: How framing the target product as a free gift enhances purchase intention

International Journal of Research in Marketing·2021·4 authors

23citations

Building consumer connection with new brands through rituals: the role of mindfulness

Marketing Letters·2021·3 authors

28citations

The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery

Journal of Business Research·2020·3 authors

182citations

Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination

Journal of International Marketing·2019·3 authors

30citations

The effects of uppercase and lowercase wordmarks on brand perceptions

Marketing Letters·2017·3 authors

46citations

Consumer delight and outrage: scale development and validation

Journal of Service Theory and Practice·2015·2 authors

54citations

Utility blindness: Why do we fall for deals?

Journal of Consumer Behaviour·2013·1 author

14citations

Debiasing or rebiasing? Moderating the illusion of delayed incentives

Journal of Economic Psychology·2010·2 authors

6citations

Debiasing and Rebiasing the Illusion of Delayed Incentive

ACR North American Advances·2010·2 authors

0citations

Effect of Face-to-Face Interactions on Choice: The Role of Expressiveness

PsycEXTRA Dataset·2009·1 author·dataset

1citations

Debiasing and rebiasing the illusion of delayed incentives

PsycEXTRA Dataset·2006·2 authors·dataset

1citations