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Brandi A. Watkins · Study

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Brandi A. Watkins

9 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-5365-0582

h-index9

i109

Citations1,615

Works here9

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Most cited in this library

YouTube vloggers' influence on consumer luxury brand perceptions and intentions2016 · 1,033 citations
Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding2013 · 138 citations
Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude2016 · 130 citations
Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity2018 · 101 citations
Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media2016 · 62 citations

Works

9 shown

I want to work there: how public relations agencies communicate organizational culture and identity on Instagram

Journal of Communication Management·2021·2 authors

17citations

Millennials’ Uses and Gratifications on LinkedIn: Implications for Recruitment and Retention

International Journal of Business Communication·2020·2 authors

38citations

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

Journal of Brand Management·2018·3 authors

101citations

Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media

International Journal of Sport Communication·2016·2 authors

62citations

Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude

Public Relations Review·2016·1 author

130citations

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Journal of Business Research·2016·2 authors

1,033citations

Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter

Public Relations Review·2014·2 authors

36citations

Revisiting the Social Identity–Brand Equity Model: An Application to Professional Sports

Journal of Sport Management·2014·1 author

60citations

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

Journal of Marketing for HIGHER EDUCATION·2013·2 authors

138citations