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Michaël Antioco · Study
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Author
Michaël Antioco
14 works
· latest 2015
· 6 institutions
cluster: provisional
ORCID 0000-0002-3571-5140
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Citations
911
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Most cited in this library
Organizational antecedents to and consequences of service business orientations in manufacturing companies
2008 · 253 citations
Consumer adoption of technological innovations
2010 · 176 citations
Purchasing and Marketing of Social and Environmental Sustainability for High-Tech Medical Equipment
2008 · 82 citations
Customer relationship management: the case of a European bank
2005 · 61 citations
A Bayesian approach for incorporating expert opinions into decision support systems: A case study of online consumer-satisfaction detection
2015 · 51 citations
Works
14 shown
A Bayesian approach for incorporating expert opinions into decision support systems: A case study of online consumer-satisfaction detection
Decision Support Systems
·
2015
·
3 authors
·
Open access
51
citations
On the importance of social integration for minority targeting effectiveness
International Journal of Research in Marketing
·
2012
·
3 authors
24
citations
Take Your Pick: Kate Moss or the Girl Next Door?
Journal of Advertising Research
·
2012
·
3 authors
42
citations
Take Your Pick: Kate Moss or the Girl Next Door? : The Effectiveness of Cosmetics Advertising
RePub (Erasmus University Rotterdam)
·
2012
·
3 authors
·
Open access
24
citations
Consumer adoption of technological innovations
European Journal of Marketing
·
2010
·
2 authors
176
citations
High‐tech, innovative products: identifying and meeting business customers' value needs
Journal of Business and Industrial Marketing
·
2009
·
4 authors
48
citations
Do different marketing practices require different leadership styles? An exploratory study
Journal of Business and Industrial Marketing
·
2008
·
4 authors
45
citations
Reducing Ongoing Product Design Decision‐Making Bias*
Journal of Product Innovation Management
·
2008
·
3 authors
34
citations
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
Journal of the Academy of Marketing Science
·
2008
·
4 authors
46
citations
Purchasing and Marketing of Social and Environmental Sustainability for High-Tech Medical Equipment
Journal of Business Ethics
·
2008
·
4 authors
·
Open access
82
citations
Organizational antecedents to and consequences of service business orientations in manufacturing companies
Journal of the Academy of Marketing Science
·
2008
·
4 authors
253
citations
Reducing on going product design decision-making bias.
HAL
·
2007
·
3 authors
·
other
4
citations
Information kiosks: the case of the Belgian retail sector
International Journal of Retail & Distribution Management
·
2005
·
4 authors
21
citations
Customer relationship management: the case of a European bank
Marketing Intelligence & Planning
·
2005
·
2 authors
61
citations