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Yifei Zhang · Study
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Author
Yifei Zhang
3 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0009-0007-4654-0431
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Citations
22
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Most cited in this library
The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence Toward Purchase Intention Mediated by Trust in Live Streaming Platform
2023 · 11 citations
Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA
2025 · 6 citations
Understanding the Influencing Mechanism of Users’ Purchase Intention and Mediating Effect of Trust in Streamer: A Socio-Technical Perspective
2023 · 5 citations
Works
3 shown
Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA
Cogent Business & Management
·
2025
·
3 authors
·
Open access
6
citations
The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence Toward Purchase Intention Mediated by Trust in Live Streaming Platform
Journal of Law and Sustainable Development
·
2023
·
4 authors
·
Open access
11
citations
Understanding the Influencing Mechanism of Users’ Purchase Intention and Mediating Effect of Trust in Streamer: A Socio-Technical Perspective
Journal of Law and Sustainable Development
·
2023
·
4 authors
·
Open access
5
citations