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Laurie A. Babin

19 works· latest 2021· 4 institutionscluster: provisional

h-index17

i1018

Citations2,164

Works here19

Most cited in this library

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes1997 · 289 citations
Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value2001 · 276 citations
Viewers' Recognition of Brands Placed Within a Film1996 · 228 citations
A modified scale for the measurement of communication-evoked mental imagery1998 · 218 citations
The Operation of Visual Imagery as a Mediator of Advertising Effects1993 · 207 citations

Works

19 shown

The effectiveness of brand placements: A meta-analytic synthesis

International Journal of Research in Marketing·2021·4 authors

58citations

ADA Website Accessibility: What Businesses Need to Know

Journal of Management Policy and Practice·2020·2 authors

4citations

Assurance of Learning for Principles of Marketing Students

Journal of Marketing Education·2009·3 authors

31citations

Brand Placement Recognition

Journal of Promotion Management·2004·2 authors

127citations

Teaching Portfolios: Uses and Development

Journal of Marketing Education·2002·3 authors

25citations

Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value

Journal of Business Research·2001·2 authors

276citations

The effects of consumer perceptions of the salesperson, product and dealer on purchase intentions

Journal of Retailing and Consumer Services·1999·3 authors

The influence of product-placement type & exposure time on product-placement recognition

International Journal of Advertising·1999·3 authors

129citations

Negative Emotions in Marketing Research

Journal of Business Research·1998·3 authors

159citations

A modified scale for the measurement of communication-evoked mental imagery

Psychology and Marketing·1998·2 authors

218citations

A modified scale for the measurement of communication‐evoked mental imagery

Psychology and Marketing·1998·2 authors

14citations

Effects of moral cognitions and consumer emotions on shoplifting intentions

Psychology and Marketing·1996·2 authors

76citations

Advertising via the Box Office

Journal of Promotion Management·1996·1 author

65citations

Viewers' Recognition of Brands Placed Within a Film

International Journal of Advertising·1996·2 authors

228citations

The Operation of Visual Imagery as a Mediator of Advertising Effects

Journal of Advertising·1993·2 authors

207citations

A Framework Providing Direction For Research on Communications Effects of Mental Imagery-Evoking Advertising Strategies

Aquila Digital Community (University of Southern Mississippi)·1992·2 authors

44citations

Decision‐Framing Helps Make the Sale

Journal of Consumer Marketing·1989·2 authors·Open access

22citations