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Aiyun Xiao · Study

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Aiyun Xiao

1 works· latest 2018· 1 institutionscluster: provisional

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i101

Citations88

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Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia2018 · 88 citations

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Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

Administrative Sciences·2018·3 authors·Open access

88citations