SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Douglas L. Fugate · Study

Home/Author

Douglas L. Fugate

9 works· latest 2015· 2 institutionscluster: provisional

h-index9

i108

Citations764

Works here9

86

92

98

01

07

08

10

13

15

Most cited in this library

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice2007 · 288 citations
Product gender perceptions and antecedents of product gender congruence2010 · 129 citations
The Multidimensional Nature of Service Facilities1992 · 81 citations
Marketing services more effectively with neuromarketing research: a look into the future2008 · 80 citations
The advertising of services: what is an appropriate role for humor?1998 · 56 citations

Works

9 shown

Selected dimensions of service gender: a study of perceptions of Generation Y

Journal of Services Marketing·2015·3 authors

9citations

Women in Professional Selling: A Human Resource Management Perspective

Journal of Personal Selling and Sales Management·2013·3 authors

50citations

Product gender perceptions and antecedents of product gender congruence

Journal of Consumer Marketing·2010·1 author

129citations

Marketing services more effectively with neuromarketing research: a look into the future

Journal of Services Marketing·2008·1 author

80citations

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

Journal of Consumer Marketing·2007·1 author

288citations

International Perspective: Preparing for Globalization—Do We Need Structural Change for Our Academic Programs+

Journal of Education for Business·2001·2 authors

54citations

The advertising of services: what is an appropriate role for humor?

Journal of Services Marketing·1998·1 author

56citations

The Multidimensional Nature of Service Facilities

Journal of Services Marketing·1992·2 authors

81citations

The Effects of Manufacturer Disclosure on Consumer Perceptions of Private Brand Grocery Product Attributes

Journal of Consumer Affairs·1986·1 author

17citations