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Lionel Maltèse · Study

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Lionel Maltèse

5 works· latest 2017· 1 institutionscluster: provisional

h-index5

i105

Citations247

Works here5

10

13

17

Most cited in this library

Perspectives fondées sur les ressources. Proposition de synthèse2010 · 85 citations
The win/profit maximization debate: strategic adaptation as the answer?2017 · 58 citations
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams2017 · 52 citations
Théorie des ressources : débats théoriques et applicabilités2010 · 29 citations
Party time: recreation rituals in the world of B2B2013 · 23 citations

Works

5 shown

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

International Journal of Sports Marketing and Sponsorship·2017·3 authors

52citations

The win/profit maximization debate: strategic adaptation as the answer?

Sport Business and Management An International Journal·2017·5 authors·Open access

58citations

Party time: recreation rituals in the world of B2B

Journal of Marketing Management·2013·3 authors

23citations

Perspectives fondées sur les ressources. Proposition de synthèse

Revue française de gestion·2010·4 authors·Open access

85citations

Théorie des ressources : débats théoriques et applicabilités

HAL AMU·2010·4 authors

29citations