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Patrizia Cherubino · Study
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Author
Patrizia Cherubino
9 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0001-7669-5855
Works
9 shown
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
International Review on Public and Nonprofit Marketing
·
2021
·
7 authors
·
Open access
27
citations
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
Computational Intelligence and Neuroscience
·
2019
·
8 authors
·
review
·
Open access
220
citations
Neurophysiological Responses to Different Product Experiences
Computational Intelligence and Neuroscience
·
2018
·
14 authors
·
Open access
46
citations
Application of Neuro-Marketing techniques to the wine tasting experience
·
2018
·
3 authors
15
citations
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Journal of Visualized Experiments
·
2017
·
7 authors
·
Open access
82
citations
Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets
Springer proceedings in business and economics
·
2017
·
8 authors
·
chapter
16
citations
Transparency and Reliability in Neuromarketing Research
Springer eBooks
·
2016
·
8 authors
·
chapter
15
citations
How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks
Cognitive Computation
·
2014
·
8 authors
92
citations
How Marketing Meets Neuroscience
Biosystems & biorobotics
·
2013
·
4 authors
·
chapter
1
citations