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Margaréta Nadányiová

13 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-4379-6972

h-index12

i1013

Citations618

Works here13

Most cited in this library

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment2019 · 141 citations
Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy2020 · 76 citations
Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification2020 · 71 citations
The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty2019 · 63 citations
Sustainable Brand Management of Alimentary Goods2020 · 54 citations

Works

13 shown

Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period?

Frontiers in Psychology·2023·4 authors·Open access

21citations

Sustainable Marketing and its Impact on the Image of the Company

Marketing and Management of Innovations·2023·2 authors·Open access

35citations

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Sustainability·2020·3 authors·Open access

71citations

Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy

Littera Scripta·2020·2 authors·Open access

76citations

Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View

Central European Business Review·2020·3 authors·Open access

20citations

Sustainable Brand Management of Alimentary Goods

Sustainability·2020·6 authors·Open access

54citations

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Sustainability·2019·6 authors·Open access

141citations

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

Scientific Annals of Economics and Business·2019·3 authors·Open access

63citations

Design of a CRM Level and Performance Measurement Model

Sustainability·2018·3 authors·Open access

42citations

Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Economics and Culture·2018·3 authors·Open access

25citations

Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?

Communications - Scientific letters of the University of Zilina·2017·1 author·Open access

12citations

The Comparison of the Quality of Business Environment in the Countries of Visegrad Group

Procedia Economics and Finance·2015·3 authors·Open access

35citations

Green Marketing and its Exploitation in Slovak Companies

Procedia Economics and Finance·2015·3 authors·Open access

23citations