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Prashant Malaviya · Study
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Author
Prashant Malaviya
17 works
· latest 2013
· 3 institutions
cluster: provisional
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Citations
1,247
Works here
17
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13
Most cited in this library
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
1999 · 368 citations
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
2013 · 211 citations
Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
1999 · 106 citations
Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
2005 · 98 citations
The Effect of Type of Elaboration on Advertisement Processing and Judgment
1996 · 92 citations
Works
17 shown
Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages.
Journal of Personality and Social Psychology
·
2013
·
2 authors
27
citations
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
Journal of Marketing
·
2013
·
2 authors
211
citations
Consumer Behavior At the Bottom of the Pyramid
ACR Asia-Pacific Advances
·
2009
·
2 authors
0
citations
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
Journal of Consumer Research
·
2008
·
2 authors
45
citations
The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration
Journal of Consumer Research
·
2007
·
1 author
74
citations
Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
Journal of Consumer Research
·
2005
·
5 authors
98
citations
The Influence of Negation on Product Evaluations
Journal of Consumer Research
·
2004
·
3 authors
43
citations
The Influence of Choice Justification and Stimulus Meaningfulness on the Attraction Effect
The Journal of Marketing Theory and Practice
·
2002
·
2 authors
20
citations
The role of taxonomic and goal‐derived product categorization in, within, and across category judgments
Psychology and Marketing
·
2001
·
3 authors
45
citations
Continuous and Discrete Variables
Journal of Consumer Psychology
·
2001
·
10 authors
4
citations
Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
Journal of Marketing
·
1999
·
2 authors
106
citations
Ad repetition in a cluttered environment: The influence of type of processing
Psychology and Marketing
·
1999
·
3 authors
39
citations
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
Journal of Marketing
·
1999
·
2 authors
368
citations
The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect
Marketing Letters
·
1998
·
2 authors
35
citations
The Persuasive Impact of Message Spacing
Journal of Consumer Psychology
·
1997
·
2 authors
13
citations
The Effect of Type of Elaboration on Advertisement Processing and Judgment
Journal of Marketing Research
·
1996
·
3 authors
92
citations
The Effect of Type of Elaboration on Advertisement Processing and Judgment
Journal of Marketing Research
·
1996
·
3 authors
27
citations