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Robert J. Lavidge · Study

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Robert J. Lavidge

5 works· latest 2000· 2 institutionscluster: provisional

h-index5

i105

Citations2,833

Works here5

61

70

99

00

Most cited in this library

A Model for Predictive Measurements of Advertising Effectiveness1961 · 1,525 citations
A Model for Predictive Measurements of Advertising Effectiveness1961 · 797 citations
A Model For Predictive Measurements of Advertising Effectiveness2000 · 389 citations
The Growing Responsibilities of Marketing1970 · 106 citations
“Mass Customization” Is Not an Oxy-Moron1999 · 16 citations

Works

5 shown

A Model For Predictive Measurements of Advertising Effectiveness

Advertising & Society Review·2000·1 author

389citations

“Mass Customization” Is Not an Oxy-Moron

Journal of Advertising Research·1999·1 author

16citations

The Growing Responsibilities of Marketing

Journal of Marketing·1970·1 author

106citations

A Model for Predictive Measurements of Advertising Effectiveness

Journal of Marketing·1961·1 author

1,525citations

A Model for Predictive Measurements of Advertising Effectiveness

Journal of Marketing·1961·1 author

797citations