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Carter Morgan · Study

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Carter Morgan

5 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-7353-4279

h-index2

i102

Citations109

Works here5

17

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22

Most cited in this library

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos2021 · 59 citations
Why the drive: The utilitarian and hedonic benefits of self-expression through consumption2022 · 48 citations
Linking Thought and Behavior: Evidence for Process—Mode of Expression Congruence Effects2021 · 2 citations
10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences2017 · 0 citations
The After Effects of Choice: How Choice Influences Consumers' Self-Perceptions and Subsequent Behavior2019 · 0 citations

Works

5 shown

Why the drive: The utilitarian and hedonic benefits of self-expression through consumption

Current Opinion in Psychology·2022·2 authors·review·Open access

48citations

Linking Thought and Behavior: Evidence for Process—Mode of Expression Congruence Effects

Journal of Consumer Psychology·2021·5 authors

2citations

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Journal of the Academy of Marketing Science·2021·3 authors

59citations

The After Effects of Choice: How Choice Influences Consumers' Self-Perceptions and Subsequent Behavior

·2019·1 author

0citations

10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences

ACR North American Advances·2017·2 authors

0citations