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Krzysztof Gajdka · Study

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Krzysztof Gajdka

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-8113-6780

h-index3

i102

Citations37

Works here3

21

23

24

Most cited in this library

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs2021 · 15 citations
AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies2024 · 15 citations
Success Factors for Product Development and New Product Launch Projects2023 · 7 citations

Works

3 shown

AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies

Communication Today·2024·3 authors·Open access

15citations

Success Factors for Product Development and New Product Launch Projects

Marketing and Management of Innovations·2023·4 authors·Open access

7citations

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & Marketing·2021·4 authors·Open access

15citations