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Jagrook Dawra · Study

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Jagrook Dawra

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-3470-0059

h-index8

i108

Citations305

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Most cited in this library

The role of customer engagement in the involvement-loyalty link2018 · 90 citations
Evaluating Aaker's sources of brand equity and the mediating role of brand image2010 · 57 citations
The role of customer engagement in travel services2020 · 48 citations
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?2022 · 31 citations
“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer2015 · 20 citations

Works

9 shown

An integrative review of the decoy effect on choice behavior

Psychology and Marketing·2024·2 authors·Open access

15citations

Deliberation does not make the attraction effect disappear: The role of induced cognitive reflection

Journal of Business Research·2022·3 authors

7citations

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?

Journal of Business Research·2022·3 authors

31citations

The role of customer engagement in travel services

Journal of Product & Brand Management·2020·2 authors

48citations

The impact of range extension on the attraction effect

Journal of Business Research·2019·3 authors

18citations

Range effect on extremeness aversion

DECISION·2018·3 authors

19citations

The role of customer engagement in the involvement-loyalty link

Marketing Intelligence & Planning·2018·3 authors

90citations

“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer

Journal of Consumer Marketing·2015·3 authors

20citations

Evaluating Aaker's sources of brand equity and the mediating role of brand image

Journal of Targeting Measurement and Analysis for Marketing·2010·2 authors·Open access

57citations