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Joonghwa Lee · Study

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Joonghwa Lee

3 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-1116-4337

h-index3

i102

Citations264

Works here3

16

21

Most cited in this library

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media2016 · 206 citations
Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use2021 · 50 citations
Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge2016 · 8 citations

Works

3 shown

Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use

Communication Research Reports·2021·2 authors

50citations

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

American Behavioral Scientist·2016·3 authors

206citations

Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge

International Journal of Mobile Communications·2016·4 authors

8citations