SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Hazel H. Huang · Study

Home/Author

Hazel H. Huang

4 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-8042-1478

h-index4

i104

Citations216

Works here4

12

13

21

Most cited in this library

Are Consumer and Brand Personalities the Same?2012 · 119 citations
The Role of Imagination and Brand Personification in Brand Relationships2013 · 65 citations
Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts2021 · 19 citations
Do Ethical Purchase Intentions Really Lead to Ethical Purchase Behavior? A Case of Animal-Testing Issues in Shampoo2013 · 13 citations

Works

4 shown

Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts

Journal of Consumer Behaviour·2021·3 authors·Open access

19citations

The Role of Imagination and Brand Personification in Brand Relationships

Psychology and Marketing·2013·2 authors·Open access

65citations

Do Ethical Purchase Intentions Really Lead to Ethical Purchase Behavior? A Case of Animal-Testing Issues in Shampoo

International Business Research·2013·2 authors·Open access

13citations

Are Consumer and Brand Personalities the Same?

Psychology and Marketing·2012·3 authors·Open access

119citations