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Junbum Kwon · Study

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Junbum Kwon

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-1017-6849

h-index3

i103

Citations82

Works here3

21

22

Most cited in this library

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions2021 · 40 citations
Predicting crowdfunding success with visuals and speech in video ads and text ads2022 · 29 citations
When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements2021 · 13 citations

Works

3 shown

Predicting crowdfunding success with visuals and speech in video ads and text ads

European Journal of Marketing·2022·4 authors

29citations

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

International Journal of Research in Marketing·2021·2 authors

40citations

When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements

Journal of Advertising·2021·3 authors

13citations