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Isabelle . Auteur du texte Aimé · Study

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Isabelle . Auteur du texte Aimé

3 works· latest 2021· 2 institutionscluster: provisional

h-index3

i103

Citations82

Works here3

18

20

21

Most cited in this library

Brand gender-bending2018 · 34 citations
The dynamic construction of brand storytelling2021 · 33 citations
Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands2020 · 15 citations

Works

3 shown

The dynamic construction of brand storytelling

Journal of Strategic Marketing·2021·1 author

33citations

Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

Journal of Business Research·2020·3 authors·Open access

15citations

Brand gender-bending

European Journal of Marketing·2018·3 authors

34citations