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Phang Phang · Study
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Phang Phang
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Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context
2022 · 7 citations
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Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context
Asian Journal of Business and Accounting
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2022
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4 authors
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Open access
7
citations