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Dianne Dean · Study
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Author
Dianne Dean
6 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0002-0365-9607
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Citations
261
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6
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21
Most cited in this library
Internal brand co-creation: The experiential brand meaning cycle in higher education
2016 · 132 citations
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
2014 · 45 citations
Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
2015 · 41 citations
The transition of the self through the Arab Spring in Egypt and Libya
2015 · 18 citations
A Multidimensional Practice-Based Framework of Interactive Value Formation
2021 · 16 citations
Works
6 shown
A Multidimensional Practice-Based Framework of Interactive Value Formation
Journal of Service Research
·
2021
·
3 authors
·
Open access
16
citations
‘Freedom Through Marketing’ Is Not Doublespeak
Journal of Business Ethics
·
2019
·
4 authors
·
Open access
9
citations
Internal brand co-creation: The experiential brand meaning cycle in higher education
Journal of Business Research
·
2016
·
4 authors
·
Open access
132
citations
The transition of the self through the Arab Spring in Egypt and Libya
Journal of Business Research
·
2015
·
3 authors
·
Open access
18
citations
Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Journal of Marketing Management
·
2015
·
2 authors
·
Open access
41
citations
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Journal of Marketing Communications
·
2014
·
3 authors
·
Open access
45
citations