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John T. Gironda · Study

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John T. Gironda

8 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-0389-5340

h-index6

i105

Citations299

Works here8

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Most cited in this library

iSpy? Tailored versus Invasive Ads and Consumers’ Perceptions of Personalized Advertising2018 · 108 citations
Understanding consumers’ social networking site usage2014 · 91 citations
Online piracy in the context of routine activities and subjective norms2018 · 33 citations
Salesperson attributes that influence consumer perceptions of sales interactions2021 · 29 citations
Ad scepticism and retouch-free disclaimers: Are they worth it?2019 · 21 citations

Works

8 shown

MV ‐ QUAL : A tool for understanding decisions to purchase virtual products in the metaverse

Journal of Consumer Behaviour·2024·4 authors·Open access

7citations

Students as Value Co-Creators in the Business Education Ecosystem

Journal of Marketing Education·2024·7 authors·Open access

5citations

Salesperson attributes that influence consumer perceptions of sales interactions

Journal of Consumer Marketing·2021·3 authors·Open access

29citations

Ad scepticism and retouch-free disclaimers: Are they worth it?

Journal of Marketing Communications·2019·4 authors

21citations

iSpy? Tailored versus Invasive Ads and Consumers’ Perceptions of Personalized Advertising

Electronic Commerce Research and Applications·2018·2 authors

108citations

Online piracy in the context of routine activities and subjective norms

Journal of Marketing Management·2018·3 authors

33citations

Understanding consumers’ social networking site usage

Journal of Marketing Management·2014·2 authors

91citations

Interpersonal trust and within-nation regional e-commerce adoption

European J of International Management·2014·2 authors

5citations