Home/Author

Szu‐chi Huang

26 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0002-0279-5199

h-index15

i1018

Citations870

Works here26

Most cited in this library

So near and yet so far: The mental representation of goal progress.2012 · 126 citations
How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation2010 · 103 citations
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit2011 · 85 citations
Counteractive Construal in Consumer Goal Pursuit2009 · 71 citations
Step by step: Sub-goals as a source of motivation2017 · 70 citations

Works

26 shown

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Journal of the Association for Consumer Research·2023·3 authors

5citations

Working hard for money decreases risk tolerance

Journal of Consumer Psychology·2023·4 authors·Open access

5citations

The Temporal Dynamics of Goal Systems

·2023·1 author·chapter

4citations

The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

Journal of Consumer Research·2022·2 authors·Open access

14citations

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Journal of Marketing·2020·2 authors·Open access

31citations

Subjective Age and the Greater Good

Journal of Consumer Psychology·2020·4 authors

Planning for Multiple Shopping Goals in the Marketplace

Journal of Consumer Psychology·2019·3 authors·Open access

14citations

It’s the journey, not the destination: How metaphor drives growth after goal attainment.

Journal of Personality and Social Psychology·2019·2 authors

27citations

And the winner is . . . ? Forecasting the outcome of others’ competitive efforts.

Journal of Personality and Social Psychology·2019·3 authors

6citations

When individual goal pursuit turns competitive: How we sabotage and coast.

Journal of Personality and Social Psychology·2019·3 authors

24citations

Social Information Avoidance: When, why, and how it is Costly in Goal Pursuit

Journal of Marketing Research·2017·1 author

33citations

Step by step: Sub-goals as a source of motivation

Organizational Behavior and Human Decision Processes·2017·3 authors

70citations

How winning changes motivation in multiphase competitions.

Journal of Personality and Social Psychology·2017·3 authors

29citations

The Power to Know What You Have: Feeling Powerful Increases Money Monitoring

ACR North American Advances·2016·3 authors

3citations

When Your Hands Are Tied: the Effect of Expense Ownership on Financial Decisions

ACR North American Advances·2016·2 authors

1citations

Feeling Older and Giving Back: the Impact of Felt-Age on Pro-Social Behaviors

ACR North American Advances·2014·2 authors

0citations

The Unexpected Positive Impact of Fixed Structures on Goal Completion

Journal of Consumer Research·2013·3 authors

18citations

All roads lead to Rome: The impact of multiple attainment means on motivation.

Journal of Personality and Social Psychology·2012·2 authors

45citations

So near and yet so far: The mental representation of goal progress.

Journal of Personality and Social Psychology·2012·3 authors

126citations

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

Journal of Marketing Research·2011·2 authors

85citations

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation

Journal of Consumer Research·2010·2 authors

103citations

College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies

Journal of International Consumer Marketing·2010·2 authors

15citations

Counteractive Construal in Consumer Goal Pursuit

Journal of Consumer Research·2009·3 authors

71citations