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Namrata Sandhu · Study

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Namrata Sandhu

7 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-4428-5821

h-index5

i104

Citations94

Works here7

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Most cited in this library

Behavioural Red Flags of Fraud— A Qualitative Assessment2016 · 30 citations
Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda2017 · 16 citations
Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements2019 · 16 citations
Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product2018 · 13 citations
Behavioral red flags of fraud: a gender-based ex post analysis2020 · 9 citations

Works

7 shown

Whistle blowing of corporate frauds in India

International Journal of Business and Globalisation·2023·2 authors

5citations

Behavioral red flags of fraud: a gender-based ex post analysis

Journal of Financial Crime·2020·1 author

9citations

Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements

Business Perspectives and Research·2019·1 author

16citations

Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product

FIIB Business Review·2018·1 author

13citations

Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

Business Perspectives and Research·2017·1 author

16citations

Behavioural Red Flags of Fraud— A Qualitative Assessment

Journal of Human Values·2016·1 author

30citations

Building Ethical Considerations into Advertising Practices - An Indian Study

·2011·2 authors

5citations