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Duncan Southgate · Study
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Duncan Southgate
2 works
· latest 2017
cluster: provisional
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257
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Most cited in this library
Creative determinants of viral video viewing
2010 · 158 citations
The Emergence of Generation Z And Its Impact in Advertising
2017 · 99 citations
Works
2 shown
The Emergence of Generation Z And Its Impact in Advertising
Journal of Advertising Research
·
2017
·
1 author
99
citations
Creative determinants of viral video viewing
International Journal of Advertising
·
2010
·
3 authors
158
citations