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Anupreet Kaur Mokha · Study

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Anupreet Kaur Mokha

8 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-0822-2807

h-index7

i105

Citations226

Works here8

17

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22

Most cited in this library

Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry2021 · 98 citations
Relationship between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty in Banking Industry: A Review of Literature2021 · 36 citations
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty2021 · 32 citations
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty2022 · 22 citations
A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry2020 · 14 citations

Works

8 shown

Electronic Customer Relationship Management (E-CRM) and Customer Loyalty

International Journal of E-Business Research·2022·2 authors·Open access

22citations

Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty

Journal of Electronic Commerce in Organizations·2021·2 authors·Open access

32citations

Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry

Vision The Journal of Business Perspective·2021·2 authors

9citations

Brand Equity, Brand Satisfaction, and Brand Loyalty

International Journal of Online Marketing·2021·1 author

8citations

Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry

Benchmarking An International Journal·2021·3 authors

98citations

Relationship between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty in Banking Industry: A Review of Literature

RESEARCH REVIEW International Journal of Multidisciplinary·2021·2 authors·Open access

36citations

A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry

Ramanujan International Journal of Business and Research·2020·2 authors·Open access

14citations

Green Marketing: A Study of Consumer Perception on using Eco-Friendly Products

Asian Journal of Research in Business Economics and Management·2017·1 author

7citations