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Stephanie Rep · Study
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Stephanie Rep
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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
2016 · 11 citations
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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
Journal of Marketing Management
·
2016
·
3 authors
·
Open access
11
citations