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Meike Eilert · Study

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Meike Eilert

11 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0003-4346-1950

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Citations1,064

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Most cited in this library

Product and environmental social performance: Varying effect on firm performance2013 · 293 citations
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens2020 · 206 citations
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry2012 · 148 citations
Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry2017 · 130 citations
The role of message specificity in corporate social responsibility communication2018 · 82 citations

Works

11 shown

Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information

Journal of Public Policy & Marketing·2025·2 authors

7citations

Meaningful Consumption

Journal of Macromarketing·2024·3 authors·Open access

13citations

The varying impact of buyer and supplier expected relationship-specific investments on relationship governance

Journal of Business and Industrial Marketing·2020·1 author

13citations

The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens

Journal of Public Policy & Marketing·2020·2 authors

206citations

Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems

Journal of Public Policy & Marketing·2020·9 authors

71citations

When and how frontline service employee authenticity influences purchase intentions

Journal of Business Research·2020·4 authors

50citations

Can I surprise myself? A conceptual framework of surprise self-gifting among consumers

Journal of Retailing and Consumer Services·2018·3 authors

51citations

The role of message specificity in corporate social responsibility communication

Journal of Business Research·2018·2 authors

82citations

Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing·2017·4 authors

130citations

Product and environmental social performance: Varying effect on firm performance

Strategic Management Journal·2013·3 authors

293citations

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing·2012·3 authors

148citations